2013-09-17 09:00:09 - New Fixed Networks market report from Business Monitor International: "Greece Telecommunications Report Q4 2013"
Greece's telecoms market remains under pressure on numerous fronts, with consumer spending being reined-in as a result of the government's latest austerity measures. Were the market less reliant on prepaid services, this would seep through to the telecoms sector only gradually. However, this is not the case and we have already seen mobile ARPUs contract sharply in H212 and Q113. Meanwhile demand for broadband connections appears undimmed and around half of new handsets sold in Q412 were, reportedly, smartphones. It would seem that mobile and broadband services are more of a necessity for cash-strapped Greeks than might have been expected.
* The mobile market continued its rebound from large subscription losses in 2010, with y-o-y growth of 0.6% to
15.303mn subscriptions at the end of March 2013.
* However ARPU rates have dropped sharply y-o-y to Q113 - with both Vodafone and Cosmote reporting y-o-y declines of over 20%. Further mobile termination rate (MTR) reductions took effect, adding to the downward pressure on ARPU from price competition and economic conditions.
Full Report Details at
- www.fastmr.com/prod/673230_greece_telecommunications_report_q4_2 ..
Key Trends & Developments
Incumbent operator Hellenic Telecommunications Organization (OTE) expanded VDSL 50Mbps speeds after the deployment of 1,100 new cabinets in about 180 centres across Greece and around 600 outdoor sites in Attica. As part of OTE's upgrade initiative, 170,000 subscribers will be able to access 50Mbps speeds. Alternative operators are also rolling out very high-speed broadband services based on incumbent OTE's VDSL network. Higher-speed services and the proliferation of bundled services and converged products should help the broadband market to continue growing despite the chilly economic conditions. Whether the operators can turn a profit from these activities still remains to be seen. Meanwhile, tentative plans for the construction of a fibre to the x network remain on hold.
The expansion of high-speed wireline broadband infrastructure is occurring at a critical time for the market as Vodafone moves aggressively to promote its LTE service - which could result in the canibalisaiton of wireline subscriptions. In June, Vodafone announced the full launch of its 4G LTE network, which had been offering limited services since Q412. Vodafone also announced that all prepaid and postpaid subscriptions for handsets, tablets and USB modems can request a free 4G activation until the end of October 2013 as it aims to promote LTE services in order to gain traction in the market.
Report Table of Contents:
BMI Industry View
- Business Environment
- Table: Telecoms Sector - Mobile - Historical Data And Forecasts
- Table: Mobile ARPU Forecasts, EUR Per Month (2010-2017)
- Table: Telecoms Sector - Fixed Line - Historical Data And Forecasts
- Table: Telecoms Sector - Internet - Historical Data And Forecast
Industry Risk Reward Ratings
- Table: Western Europe Risk/Reward Ratings
- Regional Perspective
- Table: Greece Mobile Market Regional Comparisons, 2012
- Key Developments
- Mobile Growth
- Market Shares
- Table: Greek Mobile Market, Q113
- Usage (MoU/ARPU)
- Mobile Content
- Table: Market Overview
- Table: Cosmote
- Table: Vodafone
- Table: WIND Hellas
- Western Europe Mobile Content
- Monetising Footfall
- Interoperable M-Commerce A Stronger Proposition
- Positioning Key To M2M Success
- Table: Greek Fixed-Line Market - Total Voice Minutes, Q412 And Q411 (mn)
- Table: Greece's Fixed Broadband Market, Q412
- Local Loop Unbundling
- Table: Alternative Operators' LLU Connections, 2011-2012
- Table: Forthnet NOVA Subscribers, 2012-2013
Industry Trends And Developments
- Regulatory Overview
- Table: Greece Regulatory Bodies And Their Responsibilities
- Legisation And Market Liberalisation
- Regulatory Developments
- Key Players
- Table: Key Players - Greece Telecoms Sector
- Table: Selected Operators' Finance Performance
- Hellenic Telecommunications Organization (OTE)
- Vodafone Greece
- WIND Hellas
- Hellas Online (HOL)
- Regional Overview
- The Shift Plan In Detail
- Recent Results
- Table: Alcatel-Lucent: Revenues By Segment, Q113 (EURmn)
- European Heartland Remains Challenging
- Table: Alcatel Lucent: Major European Contracts/Trials, H113
- Demographic Outlook
- Table: Greece's Population By Age Group, 1990-2020 ('000)
- Table: Greece's Population By Age Group, 1990-2020 (% of total)
- Table: Greece's Key Population Ratios, 1990-2020
- Table: Greece's Rural And Urban Population, 1990-2020
- Table: Glossary Of Terms
- Table: Key Indicators For Telecommunications Industry Forecasts
- Telecoms Business Environment Ratings
- Table: Ratings Indicators
- Table: Weighting Of Indicators
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