2013-02-27 02:54:51 - Fast Market Research recommends "Irons in Australia" from Euromonitor International, now available

In 2012, for the third year in a row, irons experienced negative growth, both in value and in volume. Partially this is due to consumer disinterest in the category, with a large proportion of the Australian population ironing only very rarely, and most Australians considering an iron to be nothing more than a grudge purchase. On those rare occasions when Australian consumers do purchase an iron it has proven to be difficult to encourage them to purchase anything other than an entry-point model.

Euromonitor International's Irons in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth.

It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/545087_irons_in_australia.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

IRONS IN AUSTRALIA
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2007-2012
Table 2 Sales of Irons: Value 2007-2012
Table 3 Sales of Irons: % Volume Growth 2007-2012
Table 4 Sales of Irons: % Value Growth 2007-2012
Table 5 Unit Sales of Irons by Format: % Breakdown 2007-2012
Table 6 Company Shares of Irons 2008-2012
Table 7 Brand Shares of Irons 2009-2012
Table 8 Forecast Sales of Irons: Volume 2012-2017
Table 9 Forecast Sales of Irons: Value 2012-2017
Table 10 Forecast Sales of Irons: % Volume Growth 2012-2017
Table 11 Forecast Sales of Irons: % Value Growth 2012-2017
Breville Group Ltd in Consumer Appliances (australia)
Strategic Direction
Key Facts
Summary 1 Breville Group Limited: Key Facts
Summary 2 Breville Group Limited: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Breville Group Limited: Competitive Position 2012
Gud Holdings Ltd in Consumer Appliances (australia)
Strategic Direction
Key Facts
Summary 4 GUD Holdings Ltd: Key Facts
Summary 5 GUD Holdings Limited: Operational Indicators
Company Background
Production
Competitive Positioning
Table 12 Summary3 GUD Holdings Limited: Competitive Position 2012
Executive Summary
Australians on the Hunt for Bargains
Masterchef Saves the Day
Australians Trade Up
Breville Group Expands Its Lead
No Boom on the Radar
Key Trends and Developments
Sluggish Economy Creates An Hourglass Market
Looking Good
Electricity Prices Go Up Up Up!
It Is No Longer Just About Masterchef
From El Nino To La Nina
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 14 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 15 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 16 Sales of Consumer Appliances by Category: Value 2007-2012
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 23 Sales of Small Appliances by Category: Volume 2007-2012
Table 24 Sales of Small Appliances by Category: Value 2007-2012
Table 25 Sales of Small Appliances by Category: % Volume Growth 2007-2012
Table 26 Sales of Small Appliances by Category: % Value Growth 2007-2012
Table 27 Company Shares of Major Appliances 2008-2012
Table 28 Brand Shares of Major Appliances 2009-2012
Table 29 Company Shares of Small Appliances 2008-2012
Table 30 Brand Shares of Small Appliances 2009-2012
Table 31 Major Appliances by Distribution Format: % Breakdown 2007-2012

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=545087&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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