2013-03-01 16:08:57 - Fast Market Research recommends "Irons in Greece" from Euromonitor International, now available

Irons saw a significant volume and value decline in 2012; barely affected by the steep economic recession and the dive of disposable income. Greek consumers simply see no immediate need for a new iron in 2012, as long as their older one still functions - in other words, replacement life cycle is elongated amidst the crisis. Other than that, irons is a pretty flat category (or, otherwise, a staples category), with no ground-breaking changes taking place in 2012.

Euromonitor International's Irons in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies,

the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/545115_irons_in_greece.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Irons market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

IRONS IN GREECE
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Irons: Volume 2007-2012
Table 2 Sales of Irons: Value 2007-2012
Table 3 Sales of Irons: % Volume Growth 2007-2012
Table 4 Sales of Irons: % Value Growth 2007-2012
Table 5 Unit Sales of Irons by Format: % Breakdown 2007-2012
Table 6 Company Shares of Irons 2008-2012
Table 7 Brand Shares of Irons 2009-2012
Table 8 Forecast Sales of Irons: Volume 2012-2017
Table 9 Forecast Sales of Irons: Value 2012-2017
Table 10 Forecast Sales of Irons: % Volume Growth 2012-2017
Table 11 Forecast Sales of Irons: % Value Growth 2012-2017
Benroubi SA in Consumer Appliances (greece)
Strategic Direction
Summary 1 Benroubi SA: Key Facts
Summary 2 Benroubi SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Benroubi SA: Competitive Position 2012
De'longhi Kenwood Hellas SA in Consumer Appliances (greece)
Strategic Direction
Summary 4 De'Longhi Kenwood Hellas SA: Key Facts
Summary 5 De'Longhi Kenwood Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 De'Longhi Kenwood Hellas SA: Competitive Position 2012
Vassilias SA in Consumer Appliances (greece)
Strategic Direction
Key Facts
Summary 7 Vassilias SA: Key Facts
Summary 8 Vassilias SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Vassilias SA: Competitive Position 2012
Executive Summary
Recession and Shrinking Disposable Incomes Drain the Market
Small Appliances Fare Better Than Major, Free-standing Better Than Built-in
Consumers Opt for the Lowest Price, But Will Not Give Up on Brand Name and Trust
and Yet, Recession Favours Some Categories
Market Consolidation and Intense Price Wars
Key Trends and Developments
the Recession Leads To Unprecedented Changes in Consumer Behaviour
Consolidation and Numerous Shut Downs for Retailers Amidst Crisis
Entry-level Appliances Increase Their Penetration
Small Appliances Hold Much Better Than Large Ones
New EU Energy Label in Effect, Changes for Air Conditioners Expected
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2007-2012
Table 13 Replacement Cycles of Consumer Appliances by Category 2007-2012
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2007-2012
Table 15 Sales of Consumer Appliances by Category: Value 2007-2012
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2007-2012
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2007-2012
Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2007-2012
Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2007-2012
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2007-2012
Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2007-2012
Table 22 Sales of Small Appliances by Category: Volume 2007-2012

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=545115&dt=t

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