2013-02-27 03:01:07 - Recently published research from Euromonitor International, "Microwaves in the US", is now available at Fast Market Research

Although volume sales of microwaves remained fairly static in 2012, at sales of 9.5 million units, based on the previous year's growth microwaves maintained a slow and steady recovery after years of decline due to a lack of innovation and design and longer replacement cycles. This levelling out of growth in 2012 can also be attributed to the slight dip in built-in microwaves, which declined due in part to the slow recovery of the housing market and consumers' doubts about the economy.

Euromonitor International's Microwaves in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It

identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/545132_microwaves_in_the_us.aspx


Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

MICROWAVES IN THE US
Euromonitor International
February 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Microwaves by Category: Volume 2007-2012
Table 2 Sales of Microwaves by Category: Value 2007-2012
Table 3 Sales of Microwaves by Category: % Volume Growth 2007-2012
Table 4 Sales of Microwaves by Category: % Value Growth 2007-2012
Table 5 Sales of Microwaves by Type 2009-2011
Table 6 Company Shares of Microwaves 2008-2012
Table 7 Brand Shares of Microwaves 2009-2012
Table 8 Microwaves by Distribution Format: % Analysis 2007-2012
Table 9 Forecast Sales of Microwaves by Category: Volume 2012-2017
Table 10 Forecast Sales of Microwaves by Category: Value 2012-2017
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2012-2017
Electrolux Home Products North America in Consumer Appliances (usa)
Strategic Direction
Key Facts
Summary 1 Electrolux Home Products North America: Key Facts
Summary 2 Electrolux AB (GBO): Operational Indicators
Company Background
Production
Summary 3 Electrolux Home Products North America: Production Statistics 2008-2012, '000 units
Competitive Positioning
Summary 4 Electrolux Home Products North America: Competitive Position 2012
General Electric Co (ge) in Consumer Appliances (usa)
Strategic Direction
Key Facts
Summary 5 General Electric Co (GE): Key Facts
Summary 6 General Electric Co (GE): Operational Indicators
Company Background
Production
Summary 7 General Electric Co (GE): Production Statistics 2008-2012, '000 units
Competitive Positioning
Summary 8 General Electric Co (GE): Competitive Position 2012
Sears Holdings Corp in Consumer Appliances (usa)
Strategic Direction
Key Facts
Summary 9 Sears Holdings Corp: Key Facts
Summary 10 Sears Holdings Corp: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 11 Sears Holdings Corp: Private Label Portfolio
Competitive Positioning
Summary 12 Sears Holdings Corp: Competitive Position 2012
Whirlpool Corp in Consumer Appliances (usa)
Strategic Direction
Key Facts
Summary 13 Whirlpool Corp: Key Facts
Summary 14 Whirlpool Corp: Operational Indicators
Company Background
Production
Summary 15 Whirlpool Corp: Production Statistics 2008-2012, '000 units
Competitive Positioning
Summary 16 Whirlpool Corp: Competitive Position 2011
Executive Summary
Millennials and Baby Boomers Drive the Future of Appliances
the Battle of Bricks and Mortar Versus Online Retailing
Reuse and Recycling Are the Growing Tenets in Appliance Eco-consciousness
the Re-invention of Smart Appliances
Aspirational Appliances and the Rise of "communal Cocooning
Key Trends and Developments
Generational Demand for Consumer Appliances in 2012
Showrooming and the Steady Shift Towards Internet Retailing
Government Push To Link Consumer Appliances and Environmental Policy
Smart and Connected Home Appliances
the Entertainment and Home Cooking Trends Bolster Sales of Small Appliances
Market Indicators

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=545132&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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