Today: October 25, 2016, 5:37 pm

New Report Available: Wound Care in Hong Kong, China

New Healthcare research report from Euromonitor International is now available from Fast Market Research 2014-08-17 08:05:54
Wound care is largely mature in Hong Kong, with a high household penetration and a tendency for consumers to replace these products only infrequently. In addition, sales growth was constrained by a lack of investment from the leading players in marketing or new product development towards the end of the review period, with this both resulting from the poor sales performance seen during the review period and also contributing to it. Consequently, volume sales declined by 1% in 2013.

Competitive Landscape

Beiersdorf was the clear leader in wound care in 2013, accounting for 35% value share. The company's Elastoplast brand benefits from wide distribution and strong shelf positions in the leading chains of chemists/pharmacies, parapharmacies/drugstores, supermarkets and hypermarkets. This brand also benefits from strong customer awareness and trust.

Industry Prospects

Wound care is a mature product area and is expected to see further sales decline during the forecast period. Consumers increasingly only make replacement purchases and, as they typically use wound care only infrequently, these are expected to remain low. A declining birth rate towards the end of the review period will also constrain sales growth, as children are considerably more likely than adults in Hong Kong to suffer from cuts and scrapes.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wound Treatments in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What novel technologies are being used in sticking plasters/adhesive bandages?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Report Table of Contents:

Competitive Landscape
Category Data
Table 1 Sales of Wound Care by Category: Value 2008-2013
Table 2 Sales of Wound Care by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Wound Care: % Value 2009-2013
Table 4 LBN Brand Shares of Wound Care: % Value 2010-2013
Table 5 Forecast Sales of Wound Care by Category: Value 2013-2018
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2013-2018
Executive Summary
Strong Growth Fuelled by Direct Selling Players
Consumers Take A More Proactive Approach To Health and Seek Natural Products
Direct Selling Multinationals and Domestic Tcm Players Prove Most Successful
Parapharmacies/drugstores and Direct Selling Together Dominate Sales
Growth Set To Slow in Forecast Period Following Review Period Boom
Key Trends and Developments
Economic Growth and Rise in Minimum Wage Boosts Sales
Tcm Sees Surge in Interest From Government, Consumers and Producers
OTC Suffers From Maturity, Competition From Prescription Products and Focus on Holistic Health
Direct Selling Players Fuel Growth in Vitamins and Dietary Supplements
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 8 Life Expectancy at Birth 2008-2013
Market Data
Table 9 Sales of Consumer Health by Category: Value 2008-2013
Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 13 Distribution of Consumer Health by Format: % Value 2008-2013
Table 14 Distribution of Consumer Health by Format and Category: % Value 2013
Table 15 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 1 Research Sources

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Press Information

Published by
Bill Thompson

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