2014-08-17 08:05:54 - New Healthcare research report from Euromonitor International is now available from Fast Market Research
Wound care is largely mature in Hong Kong, with a high household penetration and a tendency for consumers to replace these products only infrequently. In addition, sales growth was constrained by a lack of investment from the leading players in marketing or new product development towards the end of the review period, with this both resulting from the poor sales performance seen during the review period and also contributing to it. Consequently, volume sales declined by 1% in 2013.
Beiersdorf was the clear leader in wound care in 2013, accounting for 35% value share. The company's Elastoplast brand benefits from wide distribution and strong shelf positions in the leading chains of chemists/pharmacies, parapharmacies/drugstores, supermarkets and hypermarkets. This brand also benefits
from strong customer awareness and trust.
Wound care is a mature product area and is expected to see further sales decline during the forecast period. Consumers increasingly only make replacement purchases and, as they typically use wound care only infrequently, these are expected to remain low. A declining birth rate towards the end of the review period will also constrain sales growth, as children are considerably more likely than adults in Hong Kong to suffer from cuts and scrapes.
Full Report Details at
Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wound Treatments industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wound Treatments in Hong Kong, China market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Wound Treatments in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What novel technologies are being used in sticking plasters/adhesive bandages?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Report Table of Contents:
WOUND CARE IN HONG KONG, CHINA
LIST OF CONTENTS AND TABLES
Table 1 Sales of Wound Care by Category: Value 2008-2013
Table 2 Sales of Wound Care by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Wound Care: % Value 2009-2013
Table 4 LBN Brand Shares of Wound Care: % Value 2010-2013
Table 5 Forecast Sales of Wound Care by Category: Value 2013-2018
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2013-2018
Strong Growth Fuelled by Direct Selling Players
Consumers Take A More Proactive Approach To Health and Seek Natural Products
Direct Selling Multinationals and Domestic Tcm Players Prove Most Successful
Parapharmacies/drugstores and Direct Selling Together Dominate Sales
Growth Set To Slow in Forecast Period Following Review Period Boom
Key Trends and Developments
Economic Growth and Rise in Minimum Wage Boosts Sales
Tcm Sees Surge in Interest From Government, Consumers and Producers
OTC Suffers From Maturity, Competition From Prescription Products and Focus on Holistic Health
Direct Selling Players Fuel Growth in Vitamins and Dietary Supplements
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
Table 8 Life Expectancy at Birth 2008-2013
Table 9 Sales of Consumer Health by Category: Value 2008-2013
Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
Table 13 Distribution of Consumer Health by Format: % Value 2008-2013
Table 14 Distribution of Consumer Health by Format and Category: % Value 2013
Table 15 Forecast Sales of Consumer Health by Category: Value 2013-2018
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 1 Research Sources
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