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New Report: Emerging Opportunities in the Czech Republic's Cards and Payments Industry


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2012-12-19 08:42:14 - Fast Market Research recommends "Emerging Opportunities in the Czech Republic's Cards and Payments Industry: Market Size, Trends and Drivers, Strategies, Products and Competitive Landscape" from Timetric, now available

The market grew substantially both in volume and value terms during the review period (2008-2012). In terms of transaction volume, the industry grew at a CAGR of 11.45% during the review period from 309.4 million transactions in 2008 to 477.4 million in 2012. It is anticipated that this volume will grow at a CAGR of 5.60% over the forecast period (2013-2017), to reach 653.3 million transactions in 2017. Debit cards remained the largest category in volume terms, with a market share of 46.1% followed by prepaid cards with a market share of 35.5%. The roll-out of loyalty programs and cashback schemes is encouraging a greater number of people to engage in card transactions. One of the best-known examples is from

Ceska Sporitelna, which rolled out its 'Bonus' loyalty program during the review period for both debit and credit cards in a bid to increase incremental revenues. With the majority of its customers using debit cards primarily for ATM cash withdrawals, Ceska Sporitelna wanted to increase the proportion of "active" cards - defined as cards used for at least one POS transaction per month.


Full Report Details at
- www.fastmr.com/prod/523714_emerging_opportunities_in_the_czech_r ..


Key Highlights

* The market grew substantially both in volume and value terms during the review period (2008-2012). In terms of transaction volume, the industry grew at a CAGR of 11.45% during the review period from 309.4 million transactions in 2008 to 477.4 million in 2012.
* In terms of value, the market increased from CZK757.0 billion (US$44.8 billion) in 2008 to CZK971.5 billion (US$49.7 billion) in 2012, at a CAGR of 6.43%.
* The roll-out of loyalty programs and cashback schemes is encouraging a greater number of people to engage in card transactions.
* With the majority of its customers using debit cards primarily for ATM cash withdrawals, Ceska Sporitelna wanted to increase the proportion of "active" cards - defined as cards used for at least one POS transaction per month.
* Prepaid cards have been in existence in the Czech industry since 2004, when there were 101,000 in circulation. This has risen to over 5.8 million cards in 2012.

Scope

* This report provides a comprehensive analysis of the Czech Republic's cards and payments market.
* It provides current values for the Czech Republic's cards and payments market for 2012 and forecast figures for 2017
* It details the different macroeconomic, infrastructural, consumer and business drivers affecting the Czech Republic's cards and payments industry
* It outlines the current regulatory framework in the industry
* It details the marketing strategies used by various bankers and other institutions
* It profiles the major banks in the Czech Republic's cards and payments market

Reasons to Purchase

* Make strategic business decisions using historic and forecast market data related to the Czech Republic's cards and payments market and each market within it
* Understand the key market trends and growth opportunities within the Czech Republic's cards and payments market
* Assess the competitive dynamics in the Czech Republic's cards and payments market
* Gain insights into the marketing strategies used for selling various types of cards in the Czech Republic
* Gain insights into key regulations governing the Czech Republic's cards and payments market

Companies Mentioned in this Report: Ceska Sporitelna, Ceskoslovenska Obchodni Banka (CSOB), Komercni Banka, Unicredit Bank

Partial Table of Contents:

1 Executive Summary
2 Market Attractiveness, and Future Prospects of Cards and Payments Industry
3 Analysis of Country Cards and payments industry Drivers
3.1 Infrastructure Drivers
3.1.1 Adoption of NFC and contactless payment
3.1.2 Single euro payments area (SEPA) cards
3.1.3 ATM and POS terminals
3.1.4 Mobile and internet penetration
3.2 Other Growth Drivers
3.2.1 Economic sentiment indicator (ESI)
3.2.2 GDP
3.2.3 Unemployment rate
3.2.4 Two week repo rate
3.3 Card Fraud Statistics
3.4 Regulatory Framework
3.4.1 SEPA cards framework
3.4.2 Guidelines and requirements of the payment services directive (PSD)
3.4.3 The regulation on cross-border payments in euro
3.4.4 EPC publishes mobile contactless SEPA guidelines
3.4.5 Anti money laundering (AML)/combating financing of terrorism (CFT) measures
4 Emerging Consumer Attitudes and Trends
4.1 Market Segmentation and Targeting
4.1.1 Retail segment
4.1.2 Corporate customers
4.1.3 Consumer preference
4.1.4 Price
4.1.5 Services
4.1.6 Convenience
4.2 Online Buying Behaviour
4.3 Preferred Payment Methods
5 Competitive Landscape and Industry Dynamics
5.1 Market Share Analysis by Payment Channels
5.2 Market Share of Debit Cards
5.2.1 By banks
5.2.2 By scheme
5.3 Market Share of Credit Cards
5.3.1 By banks
5.3.2 By scheme
5.4 Market Share of Charge Cards
6 Strategies Adopted by Key Competitors
6.1 Market Entry Strategies
6.2 Marketing/Product Strategy
6.2.1 Debit cards
6.2.2 Prepaid Cards
6.2.3 Charge Cards
6.3 Pricing Strategies
7 Category Size and Growth Potential of Payment Card Industry
7.1 Category Share Analysis by Type of Card
7.2 Total Market Size and Forecast of Card Industry
7.1.1 Analysis by volume of cards
7.1.2 Analysis by transaction value
7.1.3 Analysis by transaction volume
7.3 Debit Card Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.4 Prepaid Card Category Size and Forecast
7.1.4 Analysis by segments - open and closed-loop cards
7.1.5 Analysis by transaction value
7.5 Charge Card Category Size and Forecast
7.5.1 Analysis by number of cards
7.5.2 Analysis by transaction value

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=523714&dt=t

About Timetric

Timetric is an independent economic and business research firm providing critical intelligence on emerging economies and key global industries. They provide detailed economic and sector intelligence, business insights and authoritative, independent commentary. View more research from Timetric at www.fastmr.com/catalog/publishers.aspx?pubid=1037

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at www.fastmr.com or call us at 1.800.844.8156.


Author:
Bill Thompson
e-mail
Web: www.fastmr.com
Phone: 18008448156

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