2014-03-24 03:39:01 - The Brazilian Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Consumption of Flavoured Alcoholic Beverages is highest among young adults, with consumption declining as consumers get older. Furthermore, light consumption is the most common, highlighting that Flavoured Alcoholic Drinks tend to be consumed at special occasions. The Older Consumers age group had the highest share of non-users, with over half not consuming Flavoured Alcoholic Beverages.
Brazilian consumers listed Fun and enjoyment and Experience seeking as the two most important trends in the Flavoured Alcoholic Drinks market, showing that consumption is often linked to parties and social occasions.
Market value analysis reveals that Lager alone accounts for 98% of the Beer and Pre-Mixed Spirits market. Flavoured Alcoholic Beverages are the second largest segment.
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