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New report published by Brazil spirits market
The Brazilian Spirits Market: What Consumers Drink and Why? - a new market research report on 2014-03-24 03:57:01
Consumer trend analysis of spirits in Brazil indicates that young adults account for the majority of spirits consumption by value, followed by Pre-Mid-Lifers and Mid-Lifers. This may be due to the increasing presence of alcoholic beverages in youth dominated events such as social gatherings, sports events, and festivals. This trend will be compounded by Brazil´s young population.
Individual consumers in urban areas consume as many spirits as rural consumers: urban consumers account for 98% of the spirits market by value and of the weighted population. This indicates that while an urban/rural segmentation might provide insight into the consumption patterns of individual brands, it doesn´t affect overall category consumption.
Whiskey is overwhelmingly consumed by men; women account for less than one-third of the Brazilian market by value. In contrast, men account for approximately 60% of the Brandy market, another traditionally male-dominated Spirit.
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