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New report published by companiesandmarkets.com: Brazil spirits market

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The Brazilian Spirits Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com

 

PR-Inside.com: 2014-03-24 03:57:01
Consumer trend analysis of spirits in Brazil indicates that young adults account for the majority of spirits consumption by value, followed by Pre-Mid-Lifers and Mid-Lifers. This may be due to the increasing presence of alcoholic beverages in youth dominated events such as social gatherings, sports events, and festivals. This trend will be compounded by Brazil´s young population.

Individual consumers in urban areas consume as many spirits as rural consumers: urban consumers account for 98% of the spirits market by value and of the weighted population. This indicates that while an urban/rural segmentation might provide insight into the consumption patterns of individual brands, it doesn´t affect overall category consumption.

Whiskey is overwhelmingly consumed by men; women account for less than one-third of the Brazilian market by value. In contrast, men account for approximately 60% of the Brandy market, another traditionally male-dominated Spirit.

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Published by
Mike King
London: +44 (0) 203 086 8600
e-mail
www.companiesandmarkets.com



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