2014-03-24 03:40:03 - The Chinese Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Consumption of Low Alcohol Beer and Lager is yet to take-off with younger Chinese consumers. For instance, less than 7% of Chinese Early Young Adults record a Heavy consumption frequency, compared with 18% of Mid-Lifers.
Despite accounting for only 13% of the total population, consumers with a Tertiary (1st stage) education account for 60% of the Beer and Pre-Mixed Spirits market by value. This makes them the most important demographic in the Chinese market.
Market value analysis reveals that lager alone accounts for 95% of the Beer and Pre-Mixed Spirits market. The rest of the market is occupied by Low Alcohol Beer and Lager, and Beer and Ale.
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