2014-03-24 03:49:03 - The Chinese Wine Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Women in China consume more Wine and at a higher frequency than men, who are more likely to be attracted by Spirits when choosing to consume a beverage with higher alcoholic content.
Consumer survey analysis reveals that consumers in older age groups account for the majority of the Wine market in China, in value terms. The survey highlights that together with Pre-Mid-Lifers and Mid-Lifers, Older Consumers account for approximately three-quarters of total wine consumption in the country.
Consumer analysis reveals that consumers in urban areas account for a dominant share of Wine consumption by value in China. This may be due to the fact that the Wine culture is relatively new in China and is increasingly consumed by consumers residing in
industrialised cities and urban markets. In addition, as Chinese consumers are highly price sensitive, the preference for consumers in rural areas would be for a locally made spirits.
Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.