The Chinese Wine Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-03-24 03:49:03
Women in China consume more Wine and at a higher frequency than men, who are more likely to be attracted by Spirits when choosing to consume a beverage with higher alcoholic content.
Consumer survey analysis reveals that consumers in older age groups account for the majority of the Wine market in China, in value terms. The survey highlights that together with Pre-Mid-Lifers and Mid-Lifers, Older Consumers account for approximately three-quarters of total wine consumption in the country.
Consumer analysis reveals that consumers in urban areas account for a dominant share of Wine consumption by value in China. This may be due to the fact that the Wine culture is relatively new in China and is increasingly consumed by consumers residing in industrialised cities and urban markets. In addition, as Chinese consumers are highly price sensitive, the preference for consumers in rural areas would be for a locally made spirits.
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