The Chinese Spirits Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
PR-Inside.com: 2014-03-24 03:58:01
Rum consumption is highest among Early Young Adults and Older Young Adults, with consumption frequency declining as consumers grow older. Therefore, marketing agencies and rum manufacturers should factor in these trends and should increase their focus on younger age groups in their marketing plans.
The highest private label penetration in the Chinese Spirits market is in liqueurs, with penetration marginally higher than that in Brandy and Specialty Spirits. Retailers should therefore prioritize private label programs in these areas.
Consumer survey results indicate that Better value for money, Changing lifestages, and Health are the leading trends influencing spirits consumption in Brazil. Spirits manufacturers and marketing agencies need to consider these behavioural trends in order to effectively reach their target audience.
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