2014-03-24 03:58:01 - The Chinese Spirits Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Rum consumption is highest among Early Young Adults and Older Young Adults, with consumption frequency declining as consumers grow older. Therefore, marketing agencies and rum manufacturers should factor in these trends and should increase their focus on younger age groups in their marketing plans.
The highest private label penetration in the Chinese Spirits market is in liqueurs, with penetration marginally higher than that in Brandy and Specialty Spirits. Retailers should therefore prioritize private label programs in these areas.
Consumer survey results indicate that Better value for money, Changing lifestages, and Health are the leading trends influencing spirits consumption in Brazil. Spirits manufacturers and marketing agencies need to consider these behavioural trends in order to effectively reach their target audience.
Click for report
details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.