2014-03-24 03:41:01 - The French Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Consumer frequency analysis reveals that the number of Non-users of Flavoured Alcoholic Beverages is highest among Older Consumers and lowest for Early Young Adults. Planners must therefore target a younger generation that is more likely to consume frequently, but has less disposable income.
Consumer segmentation based on busy lives cohort grouping reveals that the Time Poor group constitute the largest consumer group in the Beer, Cider, and Pre-Mixed Spirits market in France. This is followed by the No Time and Time Pressed groups. This indicates the market is skewed towards off-premise distribution of Beer, Cider, and Pre-Mixed Spirits in France.
France´s Affluent wealth group account for the highest value share in the Beer, Cider, and Pre-Mixed Spirits market, followed by the
Moderate Income group. Producers aiming to introduce a mass market product should take into account the relative proportions of these income groups to ensure consumers aren´t priced out of their products.
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