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New report published by France wine market
The French Wine Market: What Consumers Drink and Why? - a new market research report on 2014-03-24 03:50:01
Consumer survey analysis reveals that consumers in older age groups account for the majority of the Wine market in France, in value terms. The survey highlights Older Consumers account for almost half of the total Wine market by value, clearly the most important age demographic.

Consumer survey analysis indicates that consumers in rural areas in France account for a significant share of the total Wine market, in value terms, in France. This may be due to France´s traditional wine culture and the preference for regionally produced Wine and highlights that local wineries have a greater market penetration among rural consumers than international and national wineries.

The Better Off income group accounts for the largest value share in the Wine market, with this segment contributing to almost half of the total Wine market in France. This group is followed by the Moderate income group, while the Highly Affluent wealth group accounts for the lowest value share in the market due to its small size.

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