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The Indian Hot Drinks Market: What Consumers Drink and Why?

New report published by companiesandmarkets.com: India hot drinks market


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2014-03-24 03:33:01 - The Indian Hot Drinks Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com

Consumption frequency analysis reveals that the Mid-Lifersage group contains the highest share of Heavy-frequency Tea consumers and therefore marketing planners are likely to design campaigns directed at this age-group.

Group analysis reveals that the Older Young Adults age group accounts for nearly one-fifth of the Hot Drinks market in India, closely followed by the Pre-Mid-Lifersage group. A key reason for younger age groups´ domination of the market is their sheer size.

Consumer survey results indicate that Indian consumers look to hot drinks to provide them with relaxation from mental and physical stress. Moreover, consumption frequency and choice of hot drinks varies according to age group, with India´s large young population a key demographic.

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Mike King
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