2014-03-24 03:42:01 - The Indian Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Consumer segmentation by gender group reveals females account for significantly less Beer and Pre-Mixed Spirits consumption than men. Tradition is a significant factor in this, with alcohol consumption among Indian women a taboo until recently.
India´s Better Off wealth group account for nearly half the total consumption of Beer and Pre-Mixed Spirits in value terms. Notably, the Hard Pressed and Moderate Income groups constitute the second and third largest cohort groups.
Market value analysis reveals that Lager alone accounts for more than 82% of the Beer and Pre-Mixed Spirits market in India in value terms. Flavoured Alcoholic Beverages is the second largest segment.
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