2014-03-24 03:51:01 - The Indian Wine Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
The Better Off and Hard Pressed income groups account for the majority of the Indian Wine market due to their large sizes. This highlights the market potential to provide an aspirational product and serve as an affordable luxury.
Fortified Wine and Sparkling Wine are not very popular options among Indian Wine consumers. The market share is zero for all age groups. India´s undeveloped Wine market has a lot of scope for these Wine products, which can accumulate enough shares with proper branding of products in the urban population.
Still Wine has a significant market share in the overall Wine market in India in terms of both value and volume. This is the biggest product segment in the Wine market. Consumption frequency analysis
reveals that the usage pattern remains largely unchanged across all age groups, where most consumption falls in the Light use category, followed by Medium users.
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