2014-03-24 03:34:01 - The Italian Hot Drinks Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Consumer analysis reveals that consumption of Hot Drinks increases with age. Together with Mid-Lifers, Older Consumers account for over three-fifths of overall Hot Drinks consumption, making them the most important demographic for Hot Drinks producers and marketers.
Women account for more Hot Drinks consumption than men, suggesting a strong market for Hot Drinks targeted at this gender.
Tea consumption is low among young adults, with Light and Non-users accounting for over half the population in each respective age group. As such, marketing campaigns should target consumers in older age groups.
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