2014-03-24 03:43:01 - The Italian Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Consumption of Beer, Cider, and Pre-Mixed Spirits is considerably higher among men than women, with men accounting for 56% of the market by value. While this indicates that the majority of products will be targeted at men, it also indicates potential for products to be targeted at women, who still account for a significant share of the market and whose tastes may differ from men´s.
While the Older Consumers age group is the most valuable in the Beer, Cider, and Pre-Mixed Spirits market, it also features the highest number of Non-users. This indicates that the market is dominated by a valuable subset of this age group who consume frequently and value premium products.
Consumption of Cider is low across all age groups
in Italy. This could be attributed to the fact that cider tends to be priced higher than beer and other pre-mixed spirits despite similar or lower alcohol content.
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