2014-03-24 03:44:01 - The Russian Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Beer and Ale consumption is uniform across all age groups until Older Consumers, when consumption frequency decreases. The Older Consumers age group has no Heavy users and almost double the number of Non-Users as the Mid-Lifers age group.
Cider penetration in Russia is low, with Non-users accounting for over half the market in every age group. Furthermore, most consumers across all age groups fall in the Light user´s category, indicating that the level of acceptance of Cider in Russia is very small. Marketers need to create awareness about the product as a whole rather than focusing on brand building as brand consciousness comes secondary to product awareness.
The highest proportion of Heavy Flavoured Alcoholic Beverages users are in the Older Young Adults
category and the lowest number in the Older Consumers age group. This shows that Flavoured Alcoholic Beverages are closely aligned to youth culture.
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