2014-03-24 03:53:01 - The Russian Wine Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Gender group analysis reveals more female consumers drink Still Wine than men. However, the proportion of the population that record Heavy consumption frequency is identical, with women recording significantly more Light users. This indicates that men are more likely to vary their consumption by occasionally consuming other beverages.
Consumer segmentation by wealth group reveals that the Moderate income group accounted for more than 44% of total Wine sales. The Better Off and Hard pressed wealth group are the other significant consumer groups.
While Fortified Wine consumption increases as consumers get older, overall penetration remains low. For example, half of the consumers in the Early Young Adults age group are Non-users.
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