2014-03-24 03:36:01 - The Spanish Hot Drinks Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Consumer segmentation in the Hot Drinks market in Spain by gender group shows that females have a marginally higher share than males in terms of market value. This marginal difference suggests that marketing planners need to utilize gender-neutral marketing campaigns.
Urban dwellers in Spain account for more than 87% of the Hot Drinks market in value terms. As such, Hot Drinks suppliers must keep urban trends in mind when designing their products and marketing campaigns.
Our consumption survey indicates that the majority of Spanish consumers consider Hot Drinks consumption as a means of relaxation from their daily work schedule. Marketing planners need to design their campaigns accordingly.
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