2014-03-24 03:45:01 - The Spanish Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Consumption of Flavoured Alcoholic Beverages is significantly higher among younger age groups than older ones. Producers of Flavoured Alcoholic Beverages have a loyal base of Heavy users except in the Older Consumers category, but need to consider strategies to prevent the decline in occasional consumption as consumers get older.
Consumer segmentation based on wealth group shows that the Better Off wealth group in Spain have a market share of more than 63% in value terms in the Beer, Cider, and Pre-Mixed Spirits market. It is followed by the Moderate income and the Highly affluent groups. The high market concentration around the most affluent income groups suggests a strong market for premium products.
Indulgence and Health are important trends in the Low Alcohol
Beer and Lager category than in other Beer, Cider, and Pre-Mixed Spirits categories. This highlights that Low Alcohol Beer and Lager products should prominently feature their health claims to connect with consumers.
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