2014-03-24 03:54:01 - The Spanish Wine Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Women in Spain consume more Fortified Wine and at a higher frequency than men, who are more likely to be attracted by Spirits when choosing to consume a beverage with higher alcoholic content.
Consumer segmentation by wealth group reveals that Wine sales in Spain are skewed towards the Better Off wealth group, with none of the other wealth groups accounting for a volume share above 12%.
In Fortified Wine, the Older Consumers age group is the only one where the combined number of Light, Medium, and Heavy users is larger than the number of Non-users. Consumption of Fortified Wine increases as consumers get older, making older consumers the most important age group for suppliers.
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