2014-03-24 03:37:02 - The UK Hot Drinks Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Consumer analysis indicates that Hot Drinks in the UK are consumed mostly by consumers in the urban market, accounting for almost three-quarters of the total Hot Drinks market share by value. As such, Hot Drink producers need to account for urban trends when targeting their products.
Private labels have significant penetration in the UK market, reaching almost one-fourth of consumers in the Other Hot Drinks category. However, this isn´t as high as in other CPG categories in the country, meaning retailers can continue to increase their share of the market.
Consumer analysis reveals that consumption of Hot Drinks increases with age and Older Consumers account for the largest share of Hot Drinks consumed in the UK. Companies and marketers should therefore factor
in this demographic trend while designing any promotional campaign and advertisement.
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