2014-03-24 03:38:01 - The US Hot Drinks Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
In the US Hot Drinks market, Other Hot Drinks is the smallest market both in terms of value as well as volume. This is due to the undeveloped Other Hot Drinks drinking culture in the US, where consumers prefer Coffee for a Hot Drink.
Private label has low penetration in the US Hot Drinks market. This is true for all three categories: - Tea, Coffee, and Other Hot Drinks. Private label penetration is highest in the Other Hot Drinks category and at lower, but similar, levels in Tea and Coffee. Branded Hot Drinks have such strong brands that there is little space for private label brands to penetrate. Private label companies can work towards improving their products and visibility to achieve
get better penetration.
The overall consumption of Other Hot Drinks is small in comparison to Coffee. Analyzing the consumption frequency of Other Hot Drinks, the share of Heavy users is highest amongst Older Consumers and lowest amongst Kids and Babies. Light consumption is the most common across all age groups, indicating that Other Hot Drinks are consumed occasionally and age is not a significant factor in the consumption frequency of Other Hot Drinks.
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