2014-03-24 03:46:01 - The UK Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Cider consumption in the UK declines marginally with age, with the number of Heavy users declining proportionally. Light consumption is most common, highlighting Cider´s role as an occasional treat which may be substituted with other alcoholic beverages such as wine and beer.
The penetration of Flavoured Alcoholic Beverages is low across all age groups, with consumption higher in younger age groups than in older ones. Reasons for this include the occasions during which Flavoured Alcoholic Drinks are consumed, which emphasize on-trade consumption rather than off-trade, and the recent launch of the majority of products, with consumers in older age groups having already established a range of preferred drinks.
The Better Off wealth group has the largest value share in the UK Beer,
Cider, and Pre-Mixed Spirits market, with this segment accounting for almost half of the total market size. This group is followed by the Moderate Income wealth group, indicating a strong potential for mass market products.
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