2014-03-24 03:47:02 - The US Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
In the US Beer, Cider, and Pre-Mixed Spirits market, Cider emerged as the least preferred drink across all age groups, with the majority of respondents across falling in to the Non-User category. There is tremendous scope for companies to improve the penetration of Cider in the US market.
After Lager, Flavoured Alcoholic Beverages is the second most popular category in the US Beer, Cider, and Pre-Mixed Spirits market. Within the Flavoured Alcoholic Beverage category, the share of Heavy users is highest among Early Young Adults and lowest among Older Consumers. Beer, Cider, and Pre-Mixed Spirits consumption can be strongly habitual and, as such, older consumer groups are less likely to register strong consumption in the recently launched Flavoured Alcoholic Beverages category
as they have already decided on a range of favourite beverages.
The US Low Alcohol Beer and Lager market is very small compared to the Lager market in both value and volume terms. This indicates that alcohol is an important component of US consumers´ drinking habits, with those not wishing to consume beer opting for Soft Drinks rather than Low Alcohol Beer And Lager.
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