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The UK Wine Market: What Consumers Drink and Why?

New report published by United Kingdom wine market

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2014-03-24 03:55:03 - The UK Wine Market: What Consumers Drink and Why? - a new market research report on

Sparkling wine consumption is significantly higher among women than men, both in terms of overall penetration and consumption frequency.

Consumer frequency analysis reveals that the majority of Sparkling Wine consumption is in the Light and Medium frequency range. Fewer than 12% of consumers in each age group recorded a Heavy consumption frequency, highlighting the traditional use of Sparkling Wine as an occasional celebration drink.

Indulgence is the most important trend across the UK Wines market, highlighting Wines´ position as a luxury product consumers use to relax or mark special occasions.

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Mike King
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