2014-03-24 03:56:01 - The US Wine Market: What Consumers Drink and Why? - a new market research report on companiesandmarkets.com
Consumer segmentation reveals female consumer groups have a higher share of overall Wine consumption in value terms than male consumers. This indicates that marketing planners should design products and campaigns that are more appealing to female consumers.
While Indulgence and Personal space and time are the most important trends affecting US consumers´ choice of Still Wine, Indulgence and Fun and enjoyment are the most important trends in Sparkling Wine. These trends highlight different consumption occasions: Still Wine is linked to relaxing, while Sparkling Wine is more closely linked to celebration.
Consumer segmentation on the basis of wealth grouping reveals that the value share of the Affluent wealth group is highest is the US, followed by the Better off and Moderate income groups.
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