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Car Rental in New Zealand

New Zealand car rental market: 4% growth witnessed during 2011

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2014-01-22 00:20:05 - Car Rental in New Zealand - a new market research report on

Avis Rent-A-Car Ltd was able to maintain its lead in car rental in New Zealand during 2012 with a value share of 21%. Avis Rent-A-Car Ltd is the car rental company operating the highest number of outlets in New Zealand and operates sites at several airports, in the centres of all of New Zealand´s major cities and various other key tourist locations which many other car rental companies do not service. Avis also promotes its mini-lease programme, which it operates under the Avis Flex brand, and which is available for those hiring cars for longer than 30 days. This programme targets those consumers for whom short-term car rental and long-term leasing would not be suitable. The Avis website also provides



self-drive itinerary ideas to help tourists plan their self-drive holidays. Avis recorded a 3% increase in current value sales in car rental during 2012.

During 2011, New Zealand´s hosting of the IRB Rugby World Cup was a major driver of growth in car rental, resulting in car rental increasing in current value by 4% in 2011. Growth in car rental was negative in 2012 as the category returned to pre-2011 levels of demand, resulting in falling value sales and transactions volume over the course of the year. Nonetheless, the ongoing rebuild of the Christchurch central business district and much of its eastern suburbs continued to support growth within business car rental during 2012.

Consolidation is expected to characterise car rental in New Zealand over the forecast period. There remains potential for several domestic players to be acquired by multinational companies over the forecast period as the category´s key multinationals are likely to engage in attempts to widen the scope of their respective target audiences to reach various different segments such as low-budget tourists and free independent travellers (FITs).

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Mike King
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