2014-01-31 02:57:03 - Nicaragua Beer Market Insights 2013 - a new market research report on companiesandmarkets.com
The Nicaragua beer market experienced a growth of 2% during 2012, following the trend seen in 2011. Growth is mainly driven by the economic improvement the country experienced during the last five years, which translates into consumers with higher levels of purchasing power. The Nicaraguan beer market is expected to grow by 4% during 2013, mainly due to the current low per capita consumption rate which represents an opportunity for the main players.
Compania Nacional de Nicaragua (CNN) remains as the only brewer with 84% of the market. CNN maintains the market leadership because of it being the local brand of a company that has been in the market for years which consumers feel a special attachment to. Another advantage CNN
has is a strong distribution channel and customer relationship, in other words they know the retailers very well and know what to offer them.
Nicaragua is a country of contrast, even though most of the population lives in poverty, there is a small percentage of the population that has a very high income. Low income consumers based their choice solely on price while the higher income demographic choose quality and brand, preferring imported brands
Marketing and advertising mainly consist of promotions at the point of sales; one example is the cubetazos, which are very popular in the country. This mainly consists of selling 10 beers for the price of 8, served in an ice bucket
Brahva accounts for 12% of the market, increasing in volume but retaining the same market share. This was mainly due to the effect of the rise in prices which was down to the increase in the transportation costs of beer which is imported from Guatemala
Click for report details: www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Market Research Reports www.companiesandmarkets.com/Market/Food-and-Drink/Market-Researc ..
Browse all Food and Drink Company Profile Reports www.companiesandmarkets.com/Market/Food-and-Drink/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.