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Nigeria Food and Drink Report Q1 2014

Nigeria Food and Drink Market: New market analysis published


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2014-04-02 16:31:02 - Nigeria Food and Drink Report Q1 2014 - a new market research report on companiesandmarkets.com

We continue to maintain our positive long-term outlook on the Nigerian economy, and food and drink sector over our forecast period, despite some of the obstacles in the near term. In addition to ongoing instability in the country´s northern regions, and high rates of inflation (which increased 7.90% year-onyear in November 2013, according to the National Bureau of Statistics), we note that downside risks have increased over recent months. Specifically, ructions within the ruling party and the uncertainty surrounding the identity of the central bank governor are both issues which could destabilise the economy, is having a negative impact on consumer confidence. However, there is no doubt of the tremendous untapped potential of this emerging market, yet a lack of

 

 

agricultural technology and transport infrastructure are holding back domestic production.

Similarly to much of the continent, Nigeria is experiencing a growing middle class, accompanied by economic growth (real GDP is forecast to increase 7.2% in 2014). The increasing spending power of this middle class is being targeted by multinationals who are continuing in invest in the country´s food and drink sector. Domestic winners from Nigeria´s growing food consumption are more likely to be retailers such as Artee Group´s Park´n´Shop rather than food producers as domestic producers are not yet in a position to supply additional demand. The Nigerian economy is set to be one of the continent´s strongest performers in 2014. Underpinning this growth will be the non-oil sector, including food and drinks industries, set to experience buoyant rates of expansion thanks to relatively healthy macroeconomic environment.

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