2012-09-06 17:12:09 - Nokia Case Study: Struggling in the Smartphone Age - a new company profile report on companiesandmarkets.com

Nokia´s reign as the world´s biggest seller of mobile phones is under serious threat and is forecast to end sometime in 2012. The fall of Nokia from the top spot has been fairly rapid and has coincided with the widespread use of smartphones. This case study shows how Nokia has struggled in the age of consumer-oriented smartphones and what steps the company is undertaking to rectify its decline.

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Highlights

Nokia has fallen short in the smartphone era, and a lack of product innovation means

 

 

that its status as the number-one phone seller in the global market is under threat.
One of Nokia´s biggest shortcomings has been its inability to significantly penetrate the North American market.
Nokia has been adversely impacted by the rise of the Android operating system, which has forced the company´s hand in partnering with Microsoft to stop its revenue decline.

Your key questions answered

* How has Nokia performed in the smartphone era against its competitors?
* Why has Nokia struggled in more developed markets, especially North America?
* How is the Nokia-Microsoft partnership structured?

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