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Opportunity Analysis of Engine Control Units in the North American Automotive Aftermarket

North America ECU aftermarket market: Technology advances to increase revenues

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2014-01-31 22:34:03 - Opportunity Analysis of Engine Control Units in the North American Automotive Aftermarket - a new market research report on

Technology advances to meet stricter fuel economy standards will help to increase revenues and unit shipments in the North America ECU aftermarket market. Prices will rise as newer, more sophisticated ECUs enter the aftermarket and the share of foreign nameplate vehicles serviced increases.Traditional warehouse distributors (WDs) make up the largest distribution channel because they are best equipped to carry inventories of complex, slow-moving parts.However, the original equipment service (OES) channel is best positioned to increase its share because of excellent core management practices and a technological advantage over the independent aftermarket.Aftermarket suppliers must develop strong partnerships with original equipment manufacturers (OEMs) and foreign participants over the medium to long terms to overcome technological challenges and satisfy the aftermarket´s all-makes-and-models coverage



benchmark, or they risk being forced out of this market.

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