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North America UCC services market: Penetration driven by increased benefits from cloud solutions
North American Hosted IP Telephony and UCC Services Market - a new market research report on 2014-04-22 21:45:02
The North America UCC services market and hosted IP telephony industry offers an exciting growth opportunity for service providers and presents both a threat and an opportunity for premises-based UCC vendors and their partners.Demand growth in 2012 continued to be driven by the need for flexible and economical telephony and UCC alternatives for underserved small and midsize businesses (SMBs) and small branches.Going forward, the benefits of cloud solutions for mobile and remote workers will drive penetration among larger, geographically distributed organizations. Other factors that will boost hosted communications adoption among larger businesses include a growing focus on quality of service (QoS) and service reliability as well as the addition of presence, mobility, video, and advanced collaboration capabilities to cloud UCC service bundles.Security, control, and reliability concerns continue to present major barriers to cloud services adoption, even more so than feature and functionality gaps. Service provider financial stability, track record, and customer support capabilities present additional challenges in this emerging market.Multi-tenant platforms based on shared hardware and software continue to account for the majority of the hosted IP telephony installed base, however private branch exchange (PBX) vendors are making an aggressive foray into the market with multi-instance, virtualized PBX solutions. The latter are likely to be most successful among larger organizations with significant investments in a certain vendor´s on-premises technologies looking to deploy hybrid architectures and/or retain existing phone terminals.

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