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Strategic Analysis of the 2012 North American Wiper Blade Aftermarket

North America wiper blade market: Growth driven by shift toward beam blades

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2014-04-21 20:44:03 - Strategic Analysis of the 2012 North American Wiper Blade Aftermarket - a new market research report on

Key drivers in the North America wiper blade market include the growing vehicle population, an increase in unit shipments, and growth in pricing that is driven by a continuous focus on product differentiation and a shift toward beam blades.Historical data indicates a growth trend for consumer-facing channels specializing in sales for DIY installations. Auto retailers, mass merchandizers, and two-step distributors with retail locations are, therefore, expected to grow through 2019.The nature of the market allows manufacturers the ability to successfully go to market with low-cost/high-volume sales strategies and sell high-cost products by leveraging brand recognition and product differentiation.The key differentiator to success in this market is not the product positioning strategy itself but matching the strategy to the consumer purchasing



characteristics that are common to a particular distribution channel and distributor.

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