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Norway Beer Market Insights 2013

Norway beer market: Consumption falls -2% during 2012

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2014-01-31 02:58:04 - Norway Beer Market Insights 2013 - a new market research report on

The Norway beer market continued its downward trend in 2012 with consumption falling by 2%. Within the on-premise, younger consumers make less visits to pubs and bars than previous generations. Increasing levels of international travel has also led to an increase in popularity of wine. The decline was a consequence of a number of factors, including higher prices in on-premise channels due to higher excise and an increase in raw material costs, together with a period of poor summer weather

In recent years there has been a growth in Lettøl (or low 2.5% Abv alcohol) beer in Norway and Ringnes, Hansa-Borg, Aass and others have gone even further by moving towards alcohol-free beer due to the strict drink-driving law.

During 2012 there



was further evidence of cross-border shopping in Sweden and Denmark for cheaper beer. In 2012 it was estimated that as much as 52 m liters of beer was lost in revenue to supermarkets, brewers and the government, as consumers are crossing the border to stock up on cheaper beer

Mack Brewery opened its new state of the art brewery in the Tromso region at Nordkjosbotn, costing NOK320 m in the autumn of 2012.

The leading Private Label brand Grans put its retail prices up in 2012 and the effect was to narrow the price differential with the Tuborg and Borg discount brands. As a result Private Label brands declined in volume.

In 2012 strong beers sold through Vinmonoplet shops grew by 20% from a small base.

Thanks to a small number of microbreweries, awareness of specialty beers is growing; putting beer drinkers in touch with a greater variety of products. However, these national beers, combined with international ales and stouts, still form a very niche segment of the market.

Ringnes launched Carlsberg Premium in 33cl refillable PET bottles, the first PET bottle to be introduced by Ringnes. It may be just a matter of time before we see more PET bottles on the market.

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