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Dishwashers in Norway

Norway dishwasher market led by BSH Husholdningsapparater AS in 2013

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2014-05-01 05:39:04 - Dishwashers in Norway - a new market research report on

Trade sources highlight a rising consumer interest and demand for standard to premium positioned home laundry appliances. Consumers are willing to pay a premium for innovations in dishwashers but this trend is also driven by a growing volume share for built-in sales which retail at higher price points than freestanding dishwashers.

BSH Husholdningsapparater AS led sales in 2013 with a volume share of 26%. BSH continues to benefit from strong brand recognition in Norway and the company also has the ability to cater to demand from a very wide target audience.

Leading manufacturers expected to be actively involved in development of so called "smart" dishwashers. Despite this the future of growth in dishwashers is expected to remain focused on energy-efficiency as the



image of dishwashers among consumers as a non-essential luxury is set to shift towards an energy and water-saving appliance. Indeed, improving energy efficiency will remain a key driver of forecast period product innovations. This will be driven by increased consumer environment concerns, but also by a want to lower energy costs. Companies are set to concentrate on sustainable, eco-friendly, "green" production, combined with innovative solutions. Energy labelling will remain one of the major selling points, as Norwegian consumers become less price sensitive.

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