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Norway food preparation appliances market reported strong demand in 2013

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PR-Inside.com: 2014-05-01 05:05:04
Trade sources note a growing trend where consumers wish to prepare foodstuffs such as sour dough bread, pasta, mincemeat and sausages from base ingredients. This is primarily driven by a wider health trend on the market which is increasing the general health consciousness of Norwegian consumers. This in turn is giving rise to a growing quality consciousness among consumers and a greater want to know exactly what they are eating in terms of how their foods are produced and with what ingredients. Consequently interest in home cooking is on the rise and driving consumer demand for professional positioned food preparation appliances in Norway.

BSH Husholdningsappparater AS is the category leader with an approximate volume share of 20% in 2013. This leadership position is linked to the strong regard the Bosch and Siemens brands are held in by Norwegian consumers. Consumers perceive their brands as offering high quality at value for money price points.

Consumer interest in home cooking shows no signs of abating over the forecast period. 2013 observations highlighted a strong consumer demand for professional positioned food preparation appliances resultant from this growing interest in home cooking. This will support volume growth for food preparation appliances.

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