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Norway home laundry appliances market reported eco-friendly and sustainable solutions demand from consumers in 2013
Home Laundry Appliances in Norway - a new market research report on 2014-05-01 05:00:02
Consumers are looking for eco-friendly and sustainable solutions in home laundry appliances. Thus their attention is directed towards energy labelling. However, behind the eco-consciousness of consumers, the desire to reduce electricity costs is highly important. Sustainability is strongly implied by the social responsibility trend in laundry care in Norway. Most leading brands carry the Swan Label. Awarded by Miljømerking, the Swan Label indicates that products have satisfied a comprehensive set of environmental safety standards.

BSH Husholdningsapparater AS is the leading category player with a volume share of 22% in 2013. This represents a marginal increase on 2012 recordings. BSH Husholdningsapparater is the NBO of the ever popular Bosch and Siemens brands which are widely distributed and recognised on the market.

New product development in 2013, and the review period as a whole, can be characterised as individualistic in nature. Innovations have focused on new designs, greater efficiency and more functionality. Trade sources are firmly of the opinion that new product development in the forecast period will be more collective and connected. Market players are actively seeking innovations that permit communication with and between consumer appliances. Part of this innovation will allow consumers to control their appliances via their mobile phones, as market players take consumer demands for convenience, time saving and energy efficiency to a new level.

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