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Norway large cooking appliances market forecast to see continued product innovation

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PR-Inside.com: 2014-05-01 04:55:02
New product innovations indicate market players are competing for consumers on a number of platforms. For example, the Bosch Green Technology Inside range of large cooking appliances seeks to appeal to consumer demands for environment-friendly and energy saving appliances. In contrast the Electrolux Inspire range seeks to appeal to consumer demands for professional solutions in their home large cooking appliances.

BSH Husholdningsapparater AS led sales in 2013 with a category volume share of 21%. BSH Husholdningsapparater is the NBO of the ever popular Bosch and Siemens brands which are widely distributed and recognised on the market.

Growing consumer interest in more advanced home cooking will continue to drive product innovation during the forecast period. The 2012 launch of the Electrolux Inspire range, which is marketed as developed for professional needs, highlights market players addressing this trend, with other market players expected to follow Electrolux´s lead by launching similar product offerings.

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