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Norway personal care appliances market led by Procter & Gamble Norge AS in 2013
Personal Care Appliances in Norway - a new market research report on 2014-05-01 04:51:02
Volume sales for oral care appliances are driven by dentist recommendation. Consumers actively seek the assurance of recommendations from dentists in the purchasing decision making process for oral care appliances. Targeting and promoting products to dentists is a common strategy used by all market players to build consumer loyalty.

Procter & Gamble Norge AS led sales in 2013 with a volume share of 26%. Procter & Gamble´s leading position is attributed to a wide and varied product portfolio that is carried by the leading electronics and appliance specialist retailers on the market. This ensures high levels of market distribution and penetration for Procter & Gamble allowing its product portfolio to find appeal with a mass market audience.

As personal care appliances in Norway have reached maturity, manufacturers will try to find new ways to convince consumers to replace their old models. It is expected that more consumers will be willing to use electric personal care appliances instead of regular ones. Companies will be motivated to exploit this trend in marketing campaigns. It will be important to show all the advantages of electric personal care appliances. Consumers will look for high-quality products, which will exert upward pressure on the average current unit price as such items require higher investments.

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