2014-05-01 04:48:03 - Refrigeration Appliances in Norway - a new market research report on companiesandmarkets.com
Trade sources highlight the rising importance of built-in sales as a growth driver of refrigeration appliances in Norway. New house builds, renovation projects, and the electrification of summer homes are the reasons behind the growth of built-in sales.
Electrolux Home Products Norway AS is the leading market player with a 2013 share of 26%. 2013 results represent a marginal decrease on the market player´s 2012 market share. Products of the company are widely distributed and recognised on the market. The Electrolux brand is also an important driver of innovation.
The number of households on the Norwegian market is expected to grow by 5% over the forecast period. This growth suggests volume demand for refrigeration appliances will also rise over the forecast period
given the status and importance of refrigeration appliances in households. This is evident from an examination of penetration rates for refrigeration appliances on the market. For example, fridge freezers had a penetration rate of 79% in 2013.
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