2014-05-01 04:47:02 - Small Kitchen Appliances (Non-Cooking) in Norway - a new market research report on companiesandmarkets.com
Volume sales of small kitchen appliances (non-cooking) dropped by 5% in 2013. This is attributable to increased competition from substitutable products. For example, kettles are perceived as non-essential by Norwegian consumers as substitute appliances, such as microwaves and cooking hobs, can be used to warm and boil water. This perception has led to a decrease in consumer demand for kettles as consumers are unwilling to invest in or replace kettles without a clear and justifiable reason for doing so.
BSH Husholdningsapparater AS led sales in 2013 with a volume share of 21%. BSH Husholdningsapparater´s leading position is due to its long standing in small kitchen appliances (non-cooking) with its ever popular Bosch and Siemens brands. Both brands represent quality and reliability
for Norwegian consumers, and are distributed on a national scale ensuring a mass market penetration and reach. This high level of availability and distribution for BSH Husholdningsapparater´s product portfolio is supporting its leadership position.
Despite growing home cookery trends, small kitchen appliances (non-cooking) is set to continue declining in constant value terms over the forecast period, for two main reasons. The first of these is the advent of multifunctional small appliances, which may result in small kitchen appliances such as coffee mills and food and meat slicers becoming obsolete, while the second is households prioritising their expenditure on other more perceived essential consumer appliances.
Click for report details: www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Market Research Reports www.companiesandmarkets.com/Market/Consumer-Goods/Market-Researc ..
Browse all Consumer Goods Company Profile Reports www.companiesandmarkets.com/Market/Consumer-Goods/Company-Profil ..
Browse all Latest Market Research Reports www.companiesandmarkets.com/Market/All/Market-Research?aCode=f3f ..
Companiesandmarkets.com is a leading online business information aggregator with over 300,000 market reports and company profiles available to our clients. Our extensive range of reports are sourced from the leading publishers of business information and provide clients with the widest range of information available. In terms of company profiles, Companiesandmarkets.comâs online database allows clients access to market and corporate information to over 100,000 different companies. We provide clients with a fully indexed database of information where clients can find specific market reports on their niche industry sectors of interest.