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Vacuum Cleaners in Norway

Norway vacuum cleaners market led by Miele AS in 2013

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2014-05-01 04:45:01 - Vacuum Cleaners in Norway - a new market research report on

Market players are seeking to increase total volume sales for vacuum cleaners by marketing the various vacuum cleaner formats as complementary rather than in direct competition. For example, the market player Witt A/S sees its product portfolio of cylinder, stick and robotic vacuum cleaners as all meeting specific and individual usages, and therefore complimenting each other to the extent households should have all three formats of vacuum cleaner.

Miele AS led sales in 2013 with a volume share of 29% in 2013. Miele is particularly strong in standard vacuum cleaners where its range of cylinder vacuum cleaners enjoys a high quality and reliability reputation with Norwegian consumers. The manufacturer is a key innovator within standard vacuum cleaners, especially with regards to



the development of more effective and quieter vacuum cleaners, which helps to support its leadership position.

Robotic vacuum cleaners will drive total volume sales growth for vacuum cleaners over the forecast period as the growing availability of lower priced product alternatives will increase the format´s appeal with more price sensitive consumers. Consumers view robotic vacuum cleaners as offering a convenient solution to the chore of vacuum cleaning; a viewpoint that is expected to lead to a projected volume growth of 105% for robotic vacuum cleaners over the forecast period.

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Mike King
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