Recently published research from Euromonitor International, "Air Care in Algeria", is now available at Fast Market Research
PR-Inside.com: 2014-08-16 08:46:33
Algeria has been suffering from a housing shortage for many years, while ongoing growth in the country's cities intensified this problem during the review period. The rate of urbanisation in the country continued to rise, increasing from 65% at the start of the review period to 68% at the end of the review period, while the overall population increased by 7% during the review period. Many consumers are thus living in crowded apartments in crowded cities, with many struggling due to unpleasant odours as a result.
Air care continues to be dominated by multinationals in terms of value sales, with SC Johnson and Reckitt Benckiser accounting for 32% and 23% value share respectively in 2013. These companies' value shares are inflated by their imported products' premium prices. However, these players also owe their lead to long-term customer loyalty among high-income consumers and from strong advertising on French TV channels that air in Algeria.
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The government plans to invest heavily in easing Algeria's housing shortage in the forecast period. However, there are concerns that the government's plans are too little and too late to adequately address this long-term issue. It will also be difficult to find suitable locations for large housing projects, given the already overcrowded landscapes of Algeria's cities. Consequently, many consumers are expected to continue to live in overcrowded apartment blocks in the forecast period and will thus be keen to use air care to reduce the impact of odours generated by other people, industry, traffic and pollution.
Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Algeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Air Care industry in Algeria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Air Care in Algeria market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
* What is the market size of Air Care in Algeria?
* What are the major brands in Algeria?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Report Table of Contents:
AIR CARE IN ALGERIA
LIST OF CONTENTS AND TABLES
Table 1 Sales of Air Care by Category: Value 2008-2013
Table 2 Sales of Air Care by Category: % Value Growth 2008-2013
Table 3 NBO Company Shares of Air Care: % Value 2009-2013
Table 4 LBN Brand Shares of Air Care: % Value 2010-2013
Table 5 Forecast Sales of Air Care by Category: Value 2013-2018
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2013-2018
Aldar in Home Care (algeria)
Summary 1 ALDAR: Key Facts
Summary 2 ALDAR: Competitive Position 2013
Cophyd in Home Care (algeria)
Summary 3 Cophyd: Key Facts
Summary 4 Cophyd: Competitive Position 2013
Strong Growth Fuelled by Urbanisation and Rising Incomes
Mid-income Consumers Trade Up While Low-income Consumers Buy More
Multinational Players With Domestic Production Continue To Gain Share
Traditional Grocery Retailers Face Growing Competition From Supermarkets and Hypermarkets
Good Forecast Period Growth Expected, Despite Signs of Maturity
Table 7 Households 2008-2013
Table 8 Sales of Home Care by Category: Value 2008-2013
Table 9 Sales of Home Care by Category: % Value Growth 2008-2013
Table 10 NBO Company Shares of Home Care: % Value 2009-2013
Table 11 LBN Brand Shares of Home Care: % Value 2010-2013
Table 12 Distribution of Home Care by Format: % Value 2008-2013
Table 13 Distribution of Home Care by Format and Category: % Value 2013
Table 14 Forecast Sales of Home Care by Category: Value 2013-2018
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Summary 5 Research Sources
About Euromonitor International
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