2012-09-15 18:13:55 - New Consumer Goods market report from Euromonitor International: "Away-From-Home Tissue and Hygiene in Japan"

Demographic shifts impacted AFH products in 2011. While the decrease in the Japanese population resulted in AFH tissue volume sales falling by 1%, the rapid increase in the number of elderly people resulted in AFH incontinence volume sales increasing by 3%. The fact that a growing number of consumers have embraced the cocooning trend and avoided dining out since the earthquake in March also resulted in AFH tissue sales declining in 2011.

Euromonitor International's Away-From-Home Tissue and Hygiene in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands

and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/461053_awayfromhome_tissue_and_hygiene_in_ja ..


Product coverage: Away-From-Home Hygiene, Away-From-Home Tissue.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Away-From-Home Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

AWAY-FROM-HOME TISSUE AND HYGIENE IN JAPAN
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Wipers by Type
Table 1 Away from home wipers % value sales by format 2011
Competitive Landscape
Prospects
Category Data
Table 2 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 3 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 4 Away-From-Home Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 5 Away-From-Home Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 6 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 7 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Executive Summary
Continuous Shrinkage Despite Temporary Growth Following Earthquake
Demographic Shifts Impact Growth Trends Within Incontinence
Price Sensitivity Fuels Sales of Private Label Brands and Cheap Imports
Health and Beauty Retailers Remains Leading Distribution Channel
Moderate Downturn Set To Continue
Key Trends and Developments
Earthquake Raises Awareness of Tissue and Hygiene Products
Economic Concerns Fuel Growth of Private Label Brands and Cheap Imports
Demographic Shift Drives Growth Within Incontinence Products
Importance of Educational Marketing
Hygiene Product Development Shifts From Leakage Prevention To Comfort
Market Indicators
Table 8 Birth Rates 2006-2011
Table 9 Infant Population 2006-2011
Table 10 Female Population by Age 2006-2011
Table 11 Total Population by Age 2006-2011
Table 12 Households 2006-2011
Table 13 Forecast Infant Population 2011-2016
Table 14 Forecast Female Population by Age 2011-2016
Table 15 Forecast Total Population by Age 2011-2016
Table 16 Forecast Households 2011-2016
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2006-2011
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2006-2011
Table 19 Tissue and Hygiene Retail Company Shares 2007-2011
Table 20 Tissue and Hygiene Retail Brand Shares 2008-2011
Table 21 Penetration of Private Label by Category 2006-2011
Table 22 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2006-2011
Table 23 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

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