2013-03-14 10:07:29 - New Consumer Goods market report from Euromonitor International: "Bleach in Costa Rica"

Even though bleach is usually characterised as a very mature category due to the lack of innovation and advertising, during 2012 volume sales have benefited from the slow economic recovery in Costa Rica, as these products are often used to substitute other added-value surface cleaners, which tend to have significantly higher unit prices. Most local families continued considering bleach as an essential home care product used for both laundry care as well as a very effective surface disinfecting...

Euromonitor International's Bleach in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It

identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/552479_bleach_in_costa_rica.aspx


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

BLEACH IN COSTA RICA
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2007-2012
Table 2 Sales of Bleach: % Value Growth 2007-2012
Table 3 Bleach Company Shares 2008-2012
Table 4 Bleach Brand Shares 2009-2012
Table 5 Forecast Sales of Bleach: Value 2012-2017
Table 6 Forecast Sales of Bleach: % Value Growth 2012-2017
Irex De Costa Rica SA in Home Care (costa Rica)
Strategic Direction
Key Facts
Summary 1 Irex de Costa Rica SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Irex de Costa Rica SA: Competitive Position 2012
Executive Summary
Most Home Care Categories Are Affected by Economic Slowdown
Mega Brands' Consolidation and Pricing Continues To Be the Main Purchase Driver for Home Care Products
Local and International Brands Compete for Consumer Preference
Modern Grocery Retailers Continue Increasing in Consumer Preference
Uncertain Global Economy Should Continue Affecting Value Sales
Market Indicators
Table 7 Households 2007-2012
Market Data
Table 8 Sales of Home Care by Category: Value 2007-2012
Table 9 Sales of Home Care by Category: % Value Growth 2007-2012
Table 10 Home Care Company Shares 2008-2012
Table 11 Home Care Brand Shares 2009-2012
Table 12 Penetration of Private Label by Category 2007-2012
Table 13 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Home Care by Category: Value 2012-2017
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 3 Research Sources

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