2013-02-25 09:56:57 - Fast Market Research recommends "Brazil Consumer Electronics Report Q1 2013" from Business Monitor International, now available

Executive Summary

BMI projects Brazil consumer electronics spending will grow by about 11% in US dollar terms in 2013 to US$40.0bn. In 2013, sales of some consumer electronics devices are expected to slow due to currency weakness and high household indebtedness. However, growth areas will include smartphones, tablets and large-screen TV sets. The extension of the government's Lei Do Bem programme to encourage local production of various products should boost the availability of affordable smartphones. Consumer electronics retailers reported solid growth in 2012 as shipments of notebooks and flat-screen TV sets surged and smartphone sales reported strong growth. However, we expect the Brazilian consumer to feel the effects of high levels of household debt and there are signs that banks are

becoming more wary about increasing lending..


Full Report Details at
- www.fastmr.com/prod/541161_brazil_consumer_electronics_report_q1 ..


Headline Expenditure Projections

Computer hardware sales: US$12.6bn in 2012 to US$13.2bn in 2013; +4% in US dollar terms. Our forecast has been downwardly revised down due to analyst modification, following low single-digit growth in H112, as businesses delayed investments due to economic uncertainty.

AV sales: US$10.8bn in 2012 to US$11.6bn in 2013, +68% in US dollar terms. Forecast in US dollar term changed moderately, with flat-screen TV sets expected to provide the most dynamic development.

Mobile handset sales: US$12.5bn in 2012 to US$15.2bn in 2013, +22% in US dollar terms. Forecast in US dollar terms upwardly revised with falling prices driving the smartphone market.

Risk/Reward Rating: Brazil's score is 62.6 out of 100.0, which makes it second place in our latest Americas Consumer Electronics Risk/Reward Ratings (RRRs) table. The country's huge potential market means its relatively high industry rewards score should be maintained over coming quarters. BMI expects Brazil to be one of the region's most dynamic markets over our forecast period, with digital upgrades ahead of the 2014 football World Cup and the 2016 Olympic Games providing further momentum.

Key Trends and Developments

Rio de Janeiro hosting the Olympics in 2016 is expected to provide a huge boost to demand for digital TV sets and cameras, in what is already the world's fourth-largest digital cameras market. Vendors are positioning themselves to take advantage. However, the government has had to modify the 2016 deadline for analogue signal switch-off in several parts of the country due to concerns that digital converters are too expensive for many consumers. The government has mandated that all HD TV set models must come installed with converters by 2012 and said it would work with industry stakeholders to improve access to the devices.

PC shipments are projected to continue to increase, with the government and retail sectors at the forefront. PC market penetration is approaching about half of all households. Greater affordability combined with more credit options, lower interest rates and tax concessions will drive retail PC sales. Smartphones accounted for around 25% of mobile handset sales in 2012and sales will continue to grow rapidly as the range and prices of smartphones become more accessible to consumers. Use of mobile internet has grown steadily and reached about 20% of mobile phones in Brazil in the first half of 2012.

Report Table of Contents:

BMI Industry View
- Key Trends and Developments
SWOT
- Business Environment
- Economic
- Political
Industry Forecast
- Industry Forecast Scenario
- Table: Consumer Electronics Sales
- Industry Developments
Macroeconomic Forecasts
- Macroeconomic Forecast
- Table: Brazil - Economic Activity
Industry Risk Reward Ratings
- Industry Risk/Reward Ratings
- Table: Latin America Risk/Reward Ratings
Market Overview
- Regional Structure
- Drivers
- Risks
- Computers
- Table: PC Sales, 2010-2017
- AV
- Table: AV Sales, 2010-2017
- Mobile Communications
- Table: Mobile Communications, 2010-2017
Competitive Landscape
- Competitive Landscape
- Computers
- Handsets
- AV
Company Profile
- Positivo Informatica
Demographic Forecast
- Table: Brazil's Population By Age Group, 1990-2020 ('000)
- Table: Brazil's Population By Age Group, 1990-2020 (% of total)
- Table: Brazil's Key Population Ratios, 1990-2020
- Table: Brazil's Rural And Urban Population, 1990-2020
Methodology
- Methodology
- Electronics Industry
- Sources

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