2013-03-04 11:21:39 - New Food market report from Euromonitor International: "Breakfast Cereals in Denmark"

Health and wellness continued to have a significant impact on breakfast cereals in 2012. Manufacturers aimed key premium branded product development, such as Coco Pops Choc N Roll and Quaker Havre Flakes, on the strong consumer demand for wholemeal/wholegrain products. Plus, manufacturers paid a great deal of attention to sugar and calorie counts as the health-concerned Danes remained averse to highly processed breakfast cereals which are viewed as sugary and unhealthy. Danish consumers have...

Euromonitor International's Breakfast Cereals in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands

and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.


Full Report Details at
- www.fastmr.com/prod/545546_breakfast_cereals_in_denmark.aspx


Product coverage: Hot Cereals, RTE Cereals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Partial Table of Contents:

BREAKFAST CEREALS IN DENMARK
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2007-2012
Table 2 Sales of Breakfast Cereals by Category: Value 2007-2012
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2007-2012
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2007-2012
Table 5 Breakfast Cereals Company Shares 2008-2012
Table 6 Breakfast Cereals Brand Shares 2009-2012
Table 7 Sales of Breakfast Cereals by Distribution Format: % Analysis 2007-2012
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2012-2017
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2012-2017
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2012-2017
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2012-2017
Executive Summary
Volume Sales Continue To Slump
New "health" Taxes and Rising Commodities' Costs Drive Up Prices
Continued Price Polarisation
Strong Discounter Trend
Slow Value Growth Forecast
Key Trends and Developments
Consumers Save by Reducing Food Waste and Over-eating
Value-for-money Has Emerged the Key Trend During the Economic Crisis
Danes Want More Natural and Non-industrial Foods
State-controlled Healthy-eating Labels Key To Success in Denmark
Maturing Demand for Better-for-you Packaged Food
Convenience A Potent Value Growth Driver
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2007-2012
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2007-2012
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Impulse and Indulgence Products by Category: Volume 2007-2012
Table 17 Sales of Impulse and Indulgence Products by Category: Value 2007-2012
Table 18 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2007-2012
Table 19 Sales of Impulse and Indulgence Products by Category: % Value Growth 2007-2012
Table 20 Company Shares of Impulse and Indulgence Products 2008-2012
Table 21 Brand Shares of Impulse and Indulgence Products 2009-2012
Table 22 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2012-2017
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Value 2012-2017
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2012-2017
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2012-2017
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Sales of Meal Solutions by Category: Volume 2007-2012
Table 27 Sales of Meal Solutions by Category: Value 2007-2012

Full Table of Contents is available at:
-- www.fastmr.com/catalog/product.aspx?productid=545546&dt=t

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books. Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information. View more research from Euromonitor International at www.fastmr.com/catalog/publishers.aspx?pubid=1009

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